CELEBRATING 25 YEARS ON THE WEB!

JANUARY 7:

MANAGERIAL ECONOMICS by H. Craig Petersen and W. Cris Lewis. Hardback, VG+ (highlight on page 31), 1986, 1987, Third Printing, Macmillan Publishing Company, size 7 3/4 x 9 1/2 inches, ISBN: 0-02-394850-7, 656 pages with endpapers, O/P edition. This textbook presents how the basic concepts of economics can be combined with statistics to analyze and make decisions about the use of resources. The basic principles of microeconomics are taught and then the text demonstrates how applications of economic theory can improve decision making. - on the Non-Fiction Books page

MANAGING HUMAN RESOURCES by Hebert J. Chruden and Arthur W. Sherman, Jr. Hardback, VG/FN+, 1984, Seventh Edition, Third Printing, South-Western Publishing Co., size 7 1/2 x 9 1/2 inches, ISBN: 0-538-07820-0, 624 pages with endpapers, O/P edition. This textbook attempts to define more precisely the impact of internal and external environments upon the activities of human resource managers. It combines elements of traditional personnel and labor relations with more recent concepts of organizational behavior. - on the Non-Fiction Books page

MARKETING MANAGEMENT - ANALYSIS, PLANNING, AND CONTROL by Philip Kotler. Hardback, VG/FN+, published 1967, 1984, Fifth Edition, Third Printing, Prentice-Hall Inc., size 8 x 9 1/2 inches, ISBN: 0-13-557927-9, 816 pages with endpapers, O/P edition. This textbook includes sections on understanding marketing management, analyzing market structure and behavior, researching and selecting marketing opportunities, developing market strategies, planning market tactics, and implementing and controlling the marketing effort. - on the Non-Fiction Books page

MARKETING MANAGEMENT AND STRATEGY: A READER edited by Philip Kotler and Keith K. Cox. Softback, VG (highlighting in several chapters), published 1972, 1988, Fourth Edition, First Printing, Prentice-Hall Inc., size 7 x 9 1/4 inches, ISBN: 0-13-558453-1, 416 pages, O/P edition. A collection of readings designed to appeal to MBA marketing students and professional practitioners of marketing strategy and management. - on the Non-Fiction Books page

PURCHASING AND MATERIALS MANAGEMENT - TEXT AND CASES by Donald W. Dobler, Lamar Lee Jr., and David N. Burt. Hardback, VG+, published 1965, 1984, Fourth Edition, McGraw-Hill Book Company, size 6 3/4 x 9 1/2 inches, ISBN: 0-07-037042-7, 816 pages with endpapers, O/P edition. This textbook is divided into sections covering the functions of purchasing and materials management, fundamentals of purchasing and materials management, related materials functions, management of purchasing and materials activities, and institutional and government purchasing. These five parts are followed by a section of cases for study and analysis. - on the Non-Fiction Books page

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JANUARY 6:

AN INTRODUCTION TO MANAGEMENT SCIENCE - QUANTITATIVE APPROACHES TO DECISION MAKING by David R. Anderson, Dennis J. Sweeney and Thomas A. Williams. Hardback, VG (highlighting in some chapters), published 1976, 1985, Fourth Edition, 1986 2nd Reprint, West Publishing Co., size 7 3/4 x 10 1/4 inches, ISBN: 0-314-85214-X, 784 pages with endpapers, O/P edition. This textbook is designed to provide business administration and economics students with a conceptual understanding of the role management science plays in the decision making process. Linear programming with the graphical and simplex methods is discussed, as are various programming applications and analysis. - on the Non-Fiction Books page

 

JANUARY 2:

CONSUMER BEHAVIOR by Leon G. Schiffman and Leslie Lazar Kanuk. Hardback, VG (Table of Contents ink marks, some ink circled exercise numbers), published 1978, 1987, Third Edition, First Printing, Prentice-Hall, size 7 3/4 x 9 1/2 inches, ISBN: 0-13-169020-5, 746 pages plus endpapers, O/P edition. Reads less like a textbook and more like a book about the psychology of advertising and consumerism, though there are plenty of practical exercises. Sections cover market segmentation, needs and motivation, personality, psychographics, perception, involvement, attitudes, behavioral change, group dynamics, social class, influence of culture, cross-culture, diffusion of innovations, and models of consumer decision making. - on the Non-Fiction Books page

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DECEMBER 30:

CASES IN CONSUMER BEHAVIOR by F. Stewart DeBruicker, John A. Quelch and Scott Ward. Softback, VG/FN+, published 1980, 1986, Second Edition, First Printing, Prentice-Hall, size 7 x 9 1/4 inches, ISBN: 0-13-118332-X, 368 pages, O/P. The cases in this textbook were prepared to help students understand individual consumer behavior, choose markets from supplier's perspectives, and serve markets with strategies that sustain consumer satisfaction and supplier profits. - on the Non-Fiction Books page

CASES IN MARKETING MANAGEMENT by Kenneth L. Bernhardt and Thomas C. Kinnear. Hardback, VG (highlighting and margin notes exist in some cases), published 1978, 1988, Fourth Edition, Business Publications Inc., size 7 3/4 x 9 1/2 inches, ISBN: 0-256-03676-4, 784 pages plus endpapers, O/P edition. The 42 cases in this textbook allow the reader to work on real world marketing problems and to develop the analytical skills and decision making skills necessary to resolve business marketing issues. - on the Non-Fiction Books page

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DECEMBER 26:

ACCOUNTING: TEXT AND CASES by Robert N. Anthony and James S. Reece. Hardback, FN+, published 1956, 1983, Seventh Edition, 5th Printing, Richard D. Irwin Inc., size 7 7/8 x 9 1/2 inches, ISBN: 0-256-02787-0, 1008 pages with endpapers, O/P edition. This text was used by the Harvard Graduate School of Business Administration. Part one of the textbook is Financial Accounting and part two is Management Accounting. There are 121 cases included in this book used for analyzing business performance. - on the Non-Fiction Books page

BUSINESS STATISTICS: BASIC CONCEPTS AND METHODOLOGY by Wayne W. Daniel and James C. Terrell. Hardback, FN, 1986, Fourth Edition, Houghton Mifflin Company, ISBN: 0-395-35651-2, size 7 7/8 x 9 1/2 inches, 894 pages with endpapers, O/P edition. Includes 16 chapters covering the role of statistics in decision making, organizing and summarizing data, probability, distributions, estimation, hypothesis testing, variance, regression, forecasting, and more, plus over 100 pages in Appendices and answers to the odd numbered exercises. - on the Non-Fiction Books page

THE EXECUTIVE DILEMMA: HANDLING PEOPLE PROBLEMS AT WORK by President and Fellows of Harvard College, Edited by Eliza G. C. Collins. Hardback with Dust Jacket, As New, 1985, First Edition, John Wiley & Sons, Inc., ISBN: 0-471-81519-5, size 6 3/4 x 9 1/2 inches, 600 pages with endpapers, O/P. A collection of articles from the Harvard Business Review that examine the problems of the modern workplace. This volume teaches the art of managing employee differences within the guidelines of corporate policy. - on the Non-Fiction Books page

FINANCIAL MANAGEMENT: THEORY AND PRACTICE by Eugene F. Brigham. Hardback, VG (stress line on spine, highlighting in some chapters), published 1977, 1985, Fourth Edition, The Dryden Press, ISBN: 0-03-071693-4, size 7 7/8 x 9 1/2 inches, 1152 pages with endpapers, O/P edition. Includes the Table A-1 to A-4 card dated 1984. Divided into eight parts, this textbook begins with basic concepts, focusing on security markets and the valuation process, and then shows how the principles of financial management can be used to maximize the value of a company. - on the Non-Fiction Books page

FOUNDATIONS OF FINANCIAL MANAGEMENT by Stanley B. Block and Geoffrey A. Hirt. Hardback, FN-, published 1978, 1984, Third Edition, Richard D. Irwin Inc., ISBN: 0-256-03001-4, size 7 7/8 x 9 1/2 inches, 712 pages with endpapers, O/P edition. Includes the Appendix A - D card dated 1981. This textbook covers the Goals and Functions of Financial Management, Financial Analysis and Planning, Working Capital Management, Capital Budgeting Process, Long-Term Financing, and Expanding the Perspective of Corporate Finance. - on the Non-Fiction Books page

GUIDE TO ESTABLISHING & OPERATING A BUSINESS (IN ARIZONA) by Arizona Department of Commerce. Softback, As New-, 1997, Arizona Business Gazette, size 8 1/4 x 10 1/2 inches, 96 pages, O/P edition. A 1997-98 Small Business Book established by the Arizona Department of Commerce to help individuals create and run businesses in Arizona. Information for each county in the state is provided. Worksheets and checklists help the new operator get started. - on the Non-Fiction Books page

STRATEGIC MANAGEMENT: STRATEGY FORMULATION AND IMPLEMENTATION by John A. Pearce II and Richard B. Robinson, Jr. Hardback, FN- with some case studies having writing and highlighting in them, so overall grade forced to VG, published 1982, 1988, Third Edition, Richard D. Irwin Inc., size 7 3/4 x 9 1/2 inches, ISBN: 0-256-06236-6, 1016 pages with endpapers, O/P edition. This textbook is divided into an Overview of Strategic Management, Strategy Formulation, and Strategy Implementation, with four sections of Case Studies at the back of the volume. - on the Non-Fiction Books page

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