NOVEMBER 17:

MARKETING MISTAKES by Robert F. Hartley. Softback, VG+: mark on back cover where sticker was removed (see scan), published 1976, 1986 Third Edition, First Printing, John Wiley & Sons, ISBN: 0-471-83052-6, size 5 7/8 x 9 inches, 304 pages, O/P. Coors, Ford, Nestle, Gillette, Wards, Pennys, Adidas, DuPont, and many more companies - they all made huge marketing blunders when selling their products. Read the stories about how these major companies mishandled the way they sold their goods and services, or poorly presented the image of what they wanted consumers to buy. Learn what went wrong and how things could have been better handled. Probably the most entertaining book you'll ever read from an MBA program. - on the Non-Fiction Books page

 

NOVEMBER 14:

LOVE by Leo Buscaglia. Paperback, VG+, 1972, 14th Printing, Fawcett Crest, ISBN: 0-449-23452-5, 214 pages, O/P edition. A warm and wonderful book about the largest experience in life. An exploration of the human experience of love. A wonderful read that can change the way you experience life. Raised heart image on cover. - on the Non-Fiction Books page

THE SUPER 8 BOOK by Lenny Lipton. Softback, Good: University Bookstore copy with small hole punch in cover (see scan) and identification stamped on first page with price written in, 1975, First Printing, Straight Arrow Books, ISBN: 0-87932-091-5, size 6 x 9 inches, 320 pages, O/P. Sections include Format, Cameras, Sound, Processing And Striping, Editing, Prints, and Projection. Photographs and many detailed illustrations by Christopher Swan throughout the book. While the focus is definitely geared toward Super 8 filming, some of the techniques can still apply to independent filmmaking and shooting with your iPhone today. Great historical reference and fun trip down memory lane for those who started with the 8mm format. - on the Movie and Television Books page

TELEVISION edited by Barry Cole. Softback, Good: University Bookstore copy with identification stamped on first page with price written in, inked name marked out on inside front cover, a few light pencil marks in Table of Contents, front endpaper missing, 1970, Fourth Printing, Triangle Publications/The Free Press/MacMillan, Library of Congress Number: 72-111373, size 6 x 9 1/8 inches, 622 pages, O/P. A selection of readings from TV Guide Magazine including works by Neil Hickey, Edith Efron, Sheldon Leonard, William F. Buckley Jr., Eleanor Roosevelt, Arthur Schlesinger Jr., Richard K. Doan, and many others on topics including News, Programming, Censorship, Content Control, Audiences, and the Future of TV (which is fascinating from a historical perspective). Like reading years of TV Guide without the TV Show coverage. - on the Movie and Television Books page

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